Bon Appétit To Appeal To The "Forgotten Foodie"

Bon Appétit To Appeal To The "Forgotten Foodie"

Sarah Rae Smith
Jan 25, 2011

Bon Appétit is ready to hit the market with a major new ad campaign. Although they say that they will still be delivering the same great content to their faithful core followers, they are also stretching out a bit, hoping to appeal to the "forgotten foodie."

What's a forgotten foodie?

Well, supposedly it's us!

The New York Times recently shared a quick bit on the new strides that Bon Appétit is trying to make in the food world. They're revamping their website, and are all set to launch big flashy ads (like the Bite Me NY pictured above). They say they are trying to appeal to a new market of folks who seem to be forgotten in the food world.

"By contrast, Bon Appétit will appeal to a reader whom Mr. Wackermann calls "the forgotten foodie," someone who believes "the meal is more than the food; it's about fun, it's about friends and family, it's about your life."

For years that's what we've been all about here at The Kitchn. Sure our food is good and we like to learn about ingredients, tricks and tips just like anyone else, but when it comes right down to it, food is a pathway to bring friends and family together. It's all about the life experience of sharing instead of truly striving to be the best cook on the block.

We're cautiously glad to see this shift in their approach, and we can't wait for new issues to roll off the newsstands. Check out more on their new frame of mind over at The New York Times.

Read the article: An Irreverent Campaign From Bon Appétit at The New York Times

Related: The Definitive Cobbler: Nectarine Cobbler from Bon Appétit

(Image: via The New York Times)

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